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ROR Essential Elements – 6 Your route to market

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

 

 
 

ROR Essential Elements - 5 Maintaining your network

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

 

 
 

ROR Essential Elements - 4 Make the Effort with Everyone

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

 
 

ROR and Reputation in the Marketplace

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

 
 

ROR Essential Elements - 3 Invest Your Time Wisely

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates - people who like, trust and respect you, and you them.

Previous articles have discussed the first two Essential Elements (see below), your Personal Proposition and your Business Proposition.

 
 

ROR Essential Elements - 2 A Clear Business Proposition

As described in previous articles, Return on Relationships is fundamentally about building a network of mutual advocates, who all add value to each other - the concept of 1+1=3 on a potentially global scale. It's all about "Like, Trust and Respect", because you wouldn't refer, recommend, or do business with someone if you didn't, would you…?

 
 

ROR Essential Elements - 1 A Clear Personal Proposition

As previously described, Return on Relationships is basically about building a network of mutual advocates, who all add value to each other – the concept of 1+1=3 on a potentially global scale. It’s all about “Like, Trust and Respect”, because you wouldn’t refer, recommend, or do business with someone if you didn’t, would you…? Trusted introductions also accelerate the process of finding new contacts and doing business.

 
 

ROR – The Essential Elements for Success

Return on Relationships is fundamentally about the success you can derive by building a network of mutual advocates, a network of people who you Like, Trust and Respect, where everyone is adding value to everyone else in their respective networks – the concept of 1+1=3 multiplied many times, across countries, continents and timezones.

 
 

ROR as a Sales Tool

When I started my career in sales, it was explained to me that there were only basically three types of selling:

Retail – walk into a shop and buy something (variable margin, variable value-add)
Wholesale – supplying the shops with lots of stock (low margin, little value-add)
Business to business – one company selling to another (higher margin and decent value add)

 
 

ROR and The Journey

Recently, I was working with Young Enterprise London (YEL) (http://www.yelondon.com). They work with schools to talk about and help groups of students, of all ages, understand about business, commerce and what it’s like out here in the world of work. It’s very rewarding and great fun and today was exceptional – a group of 6th formers from various schools on the subject of Entrepreneurship.

 
 
 
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